World on APP

World on APP is the Roku app for World BB TV, a streaming video service with content in 15 South Asian languages and more than 108 Indian channels. Content is found categories that include the following:

  • Live - A Hindi talk show in ten U.S. locales, including New York City, Dallas, Boston, Atlanta, Houston, and Chicago.
  • Community - Nine community news categories that include Associations, Indian Embassy & Consulates, and Beauty Pageants.
  • Movies - Bollywood films in all the usual genres, such as Comedy, Action, Drama, and Romance.
  • Celebrities - Four seasons of "Celebrity Interviews," videos from over a dozen spiritual gurus, and politician interviws.
  • Cooking - 17 categories of cooking videos
  • SaReGaMa Bhakti - Over 2 dozen video categories that include Puja ki Vidhi, Devi Ma, Ganesh, Shabad, and more.
  • AVS TV - Full episodes of AVS (Asian Variety Show), along with interviews, Weekly Top Ten Music, fashion, specials, and more.
  • TV Channels - Channel listed by category (News, Entertainment, Music, Spiritual, Food & Cooking) and by language (Hindi, Punjabi, Telugu, etc.)

Although this app provides content from World BB TV, from our testing it appears that a World BB TV account will not provide access to this Roku app. Instead, you will need to create a free account at Once you have done that, you can link the app to your account by following instructions provided when you attempt to stream content within the app.

-- Information is current as of October 7, 2022

Developer's Channel Description: WORLDBBTV, LLC (WBBTV) Brings TV Channels, Current Programs And Live Events Through Internet With Excellent Streaming And High Quality. With The Advancement Of New Technologies And Faster Internet Speeds, WBBTV Made It Essentially Easy To Watch All Indian TV Channels From The Comfort Of Your Own Home On Large Screen TVs, Or Any Mobile Device At Very Affordable Price. All You Need To Enjoy Your Favorite Show Is A Set Top Box Provided By WBBTV And An Internet Connection. Currently WBBTV Offers Hindi, Bengali, Oriya And Religious Packages And Constantly Adding More Channels And Languages. We Also Store Programs For Up To One Week So You Can Watch Any Missed Shows.

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FEES: Unknown. Free account required, but payment may be required at the end of a free trial of unspecified duration.