Quick Look: NBCLX is a streaming news service geared toward Gen Z and millennial cord cutters and "cord nevers." Tech Crunch reports that "LX is a different sort of news-telling experience — one that's more akin to a news magazine, rather than a traditional local newscast." The reporters are called "Visual Storytellers" and offer local stories and background on complex issues. Tech Crunch quotes a statement from Valari Staab, president of NBCUniversal Owned Television Stations: "Our younger audiences want stories that are relatable. They want to feel a connection with the people delivering the news to them. They want more context about what's happening in their neighborhoods. LX will deliver this and more."
On Roku, NBCLX offers both a live stream and on demand content. Categories are subject to change based on current events, but the following were available at the time of our review:
- Featured Stories
- Tokyo Olympics
- Mental Health
- Social Justice
- LX Presents
Current topics include "What does it Mean to be California Sober", "Watch My New Favorite Olympian Series", "Why do a Majority of LGBQT Students Report Feeling Unsafe at School", "The Price of Being Poor", and and "Taylor Swift Helped Save this Record Store".
A promotional video for NBCLX can be streamed below.
-- Information is current as of June 24, 2021
Developer's Channel Description: NBCLX takes an innovative storytelling approach to news that is personal, in-depth and connects people to communities and to each other. Stay informed with the NBCLX app that brings you local stories, live newscasts, and background on complex issues. The app is updated with new content throughout the day.
CHANNEL STORE CATEGORY: News & Weather
DEVELOPER: NBCUniversal Media, LLC