Your Independent TV Streamer Guide


Quick Look: AT&T TV NOW, formerly called DIRECTV NOW, offers over 125 cable TV channels, as well as thousands on-demand movies and TV shows, through Roku and other over-the-top media streaming devices. Seven packages are available (visit the AT&T TV NOW website for a list of channels available with each package):

  • PLUS – $50/month (45+ channels, HBO included)
  • MAX – $70/month (60+ channels, HBO & Cinemax included)
  • ENTERTAINMENT – $93/month (65+ channels)
  • CHOICE – $110/month (85+ channels)
  • XTRA- $124/month (105+ channels)
  • ULTIMATE - $135/month (125+ channels)
  • OPTIMO MÁS - $86/month (90+ channels)

Cloud DVR functions are included with every package, allowing 20 hours of recording time, stored for 30 days. Subscribers are also able to stream on two devices at the same time, and can add the ability to stream to a third device for $5/month.

HBO is included with the PLUS and MAX packages, and MAX also includes Cinemax. Showtime and STARZ can also be added for $11/month, and EPIX can be added for $6/month.

Prices, channels, and features subject to change. Visit the AT&T TV NOW website for full information and current rates.

Here's how to get AT&T TV NOW on your Roku:

  • Sign up for any package on the AT&T TV NOW website.
  • Install the AT&T TV NOW channel on your Roku by clicking here or by using the search function on your Roku device. (Don't worry, you won't be creating a new subscription by installing the channel.)
  • Launch the AT&T TV NOW channel on your Roku and sign in with the username and password created when you signed up for the service.

If you're already a AT&T TV NOW subscriber, just add the Roku channel and sign in.

-- Information is current as of August 23, 2019

Developer's Channel Description: AT&T TV is your streaming service with a choice of our AT&T TV or AT&T TV NOW experience. Enjoy live news, sports, events and shows as they happen. Quickly find your recently watched or recorded movies & shows. Binge your favorite TV series and movies anytime.

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DEVELOPER: AT&T Services Inc.

FEES: Packages available for $50 to $135 per month. Visit the AT&T TV NOW website for full information and current rates.