In this week's collection of recent cord-cutting news items from around the web: What's Coming to Netflix, Amazon, and Hulu in October; FuboTV is rolling out a Netflix-like design; 71% Of U.S. Consumers Remain Loyal To The Cord; Pluto TV To Roll Out 8 New Streaming Channels; CollegeHumor Is Launching Its Very Own Subscription Comedy Service; and How Streaming Services Like Showtime and Hulu Combat Subscriber Churn.
The Nerdist, "there's no shortage of horror flicks to be found. Truthfully, all three of the major streaming services are playing up the horror genre this month." But there's much more than horror on these three popular streaming services. Find the full lists here.
Cnet reports that "FuboTV plans to introduce a new player interface for Apple TV on Tuesday that borrows a sleek feature from Netflix, where TV channels begin playing in the background while you browse. The feature on FuboTV, which offers bundles of live TV channels to watch online starting at $45 a month, is part of a "dynamic discovery" design that will roll out to half of its Apple TV viewers immediately. It plans to widen to all Apple TV users over the next week."
Forbes reports on research from GfK MRI that claims that "almost three-quarters (71%) of all U.S. consumers have a TV cord and plan to keep it. And, among those that have a pay TV service, 97% have no plans to cut the cord... This includes the majority of the crucial 18-to-34 year-old age group (58%), as well as 69% of people ages 35-to-49 and 80% of those 50 and over."
MediaPost reports on an announcement that free streaming TV service Pluto TV will launch eight new channels, two of which are already live. Currently available are Pluto TV Comedy and Pluto TV Drama. Coming soon are Pluto TV Thrillers, Pluto TV Family, Pluto TV Westerns, Pluto TV Romance, Pluto TV Indies, and Pluto TV Documentaries. "The company says its in-house team of curators culled the movie and TV selections for each channel from a variety of sources."
Vulture article. The launch will include "both scripted and unscripted shows as well as comics."
Adweek. "Because the sophistication of marketing has changed so dramatically in the last five years, new tools and information allow networks to segment their audiences with more precision than ever... With this data, the networks can most accurately assess which demographics are responding to which shows. Often, the data prompts new strategies and initiatives to get the most engagement out of what's already working." RokuGuide.com may receive a referral fee for any purchases or subscriptions made through links on this page. See our full FTC Disclosure Statement for more information.