RokuGuide Channel Description: If you want to create your own Roku channel, you can hire a developer, learn Brightscript (Roku's programming language), or use a channel creation service like Instant TV Channel. Instant TV Channel is an online application that will let you build a complete Roku channel through an easy-to-use graphical interface. You don't need any programming experience at all.
Instant TV Channel Demo provides a video, over 10 minutes in length, that demonstrates many of the options that you can build into your Roku channel. It won't walk you through the channel creation process, but it does show you the many different channel navigation options that have been created on Roku channels built using Instant TV Channel.
If you're interested in the video but don't want to load the demo channel, you can watch the full demonstration video here.
Instant TV Channel Website